Privacy policy

Privacy Policy

Last Updated:  April 10, 2026

At Layeko, we are committed to protecting your privacy and ensuring a secure shopping experience. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from [https://www.layeko.com/] (the "Site").

We comply with the applicable data protection laws, including the General Data Protection Regulation (GDPR) for residents of the European Economic Area (EEA) and the California Consumer Privacy Act (CCPA) for residents of California.

1. Personal Information We Collect

When you interact with our Site, we collect information in two primary ways:

  • Device Information:
    When you visit our Site, we automatically collect details about your device, such as your web browser type, IP address, time zone, and cookies. We also track how you interact with the Site (e.g., pages viewed, search terms, and referral links). This data is used for site optimization, analytics, and advertising.
  • Order Information:
    When you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, email address, phone number, and payment confirmation.
    Note: Payment processing is handled by secure third-party providers. We do not store your full credit card or financial details on our servers.

2. Technologies We Use (Cookies & Tracking)

We use various technologies to collect data essential for a functional shopping experience and our marketing efforts:

  • Cookies:
    Cookies are small data files placed on your device to recognize your preferences and improve your shopping experience.
  • Log Files:
    Log files track actions occurring on the Site and help us manage and improve the site’s functionality.
  • Web Beacons/Tags/Pixels:
    These tools help us track user behavior on the Site and support our marketing campaigns on platforms like Google Ads and Pinterest. This includes targeted advertising based on your interactions with the Site.

3. How We Use Your Personal Information

We use the collected information for the following purposes:

  • Fulfill Orders:
    To process payments, arrange shipping, and provide invoices/order confirmations.
  • Customer Support:
    To respond to your inquiries and manage your account.
  • Risk Mitigation:
    To screen orders for potential risk or fraud and ensure a safe shopping environment.
  • Marketing Optimization:
    To provide personalized advertisements or marketing communications (where permitted) and measure the effectiveness of our marketing campaigns using tools like Google Analytics and Google Ads.

4. Sharing Your Personal Information

We share your personal information with trusted third-party service providers who help us operate the business, including:

  • Shopify:
    Our e-commerce platform. You can read more about how Shopify handles your personal information here.
  • Google Analytics/Ads:
    To understand how customers use the Site and to provide relevant advertisements. You can opt-out of Google Analytics here.
  • Logistics Partners:
    We share shipping information with international carriers to deliver your products to the United States and other regions.

5. International Data Transfers (GDPR & Cross-Border)

As a business based in Hamburg, Germany, your data is processed in accordance with European data protection standards (GDPR). However, to fulfill orders for customers outside the European Economic Area (EEA) or to utilize cloud services, your personal information may be transferred to and stored in countries outside the EEA, including the United States.

We ensure these data transfers are protected by standard contractual clauses or equivalent legal frameworks to safeguard your personal data.

6. Your Rights

In accordance with data protection laws, you have the following rights:

  • EEA Residents (GDPR):
    You have the right to access, correct, or delete your personal data. You also have the right to object to or restrict the processing of your data. You can contact us directly to exercise these rights.
  • California Residents (CCPA/CPRA):
    You have the right to request details of the personal information we have collected about you, request deletion of your data, and opt-out of the sale of personal information (which includes some types of data sharing for advertising purposes).
  • Opt-Out:
    You can opt-out of targeted advertising by visiting the Digital Advertising Alliance’s opt-out portal here.

7. Data Retention

We will maintain your Order Information for our records unless you request that we delete it. This allows us to fulfill any future customer service requests or compliance needs.

  • Retention Period: We will retain your data for as long as necessary for the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

8. Security

We implement industry-standard security measures to protect your personal data. This includes SSL (Secure Sockets Layer) encryption to protect your data during transmission. All payment processing follows PCI-DSS (Payment Card Industry Data Security Standard) requirements to ensure the highest level of security for your financial data.

9. Your Privacy Choices

You can control how we use your information in the following ways:

  • Cookies Preferences:
    You can adjust your browser settings to block or delete cookies. For more information on how to manage cookies, please refer to our Cookie Policy.
  • Marketing Opt-Out:
    You can unsubscribe from our email marketing communications at any time by clicking the “unsubscribe” link in the email or by contacting us directly.

10. Contact Us

For more information about this Privacy Policy or to exercise your rights under the GDPR or CCPA, please contact us:

  • Brand Name: Layeko
  • Email: hello@layeko.com
  • Phone: +49 163 5029478
  • Mailing Address:
    Layeko
    Möhlendannen 22
    22391 Hamburg, Germany