Colorful Palettes

Our highly pigmented. super comfy matte liquid lipstick that dries down for long-lasting wear. Lightweight & smooth. get intense colour payoff in just one swipe! It delivers full coverage with a flexible feel for an ultra-matte look. Infused with antioxidant-rich Kakadu Plum & Sweet...

Line it. define it. love it.Our creamy. long-wearing Lippie Pencil glides on smooth to sculpt and shape with bold. high-pigment color. The precision tip makes it easy to define. overline. or wear solo for a quick. polished lip. Use it to keep your look...

Swipe on our hi-shine. smoothing (never sticky) gloss and prepare to be obsessed. Infused with Hyaluronic Acid. Plum Kadaku. Sweet Cherry Oil. and Japanese Sumac for a nourished pout. Our flexible paddle applicator applies a perfect plush layer that looks and feels amazing. Choose...

Your lashes' ride or die.This volumizing. lengthening mascara does the most with a unique twisted nylon fiber brush that coats every lash from root to tip. The ultra-pigmented formula is bold. buildable. and never flaky. BFF always shows up.Net Weight 7g (0.24oz)

A mascara that lifts. lengthens and separates to level up the lash drama! Create eye-opening lashes with our precision tip tapered brush that coats each lash from root to tip for an ultra-lengthened & lifted doe-eyed look. High performance waxes help define. separate and...

Create the perfect wispy. defined natural-looking lashes! Coat your lashes with this creamy. vegan formula that is smudge-proof. clump-free. and easy-to-remove. The soft. flexible brush evenly coats. lifts and defines lashes to create a soft and fluffy look. Think “your lashes but better”!

A spoolie side for blending and shaping. and an angled cut brush for the ultimate sculpted look. This dual ended brow brush is your new go-to for wow-worthy brows.

The perfect brow brush is here. The angled spoolie end properly activates our Feather Effect Styling Wax and tames unruly brows. The tapered handle sets brows for a fluffy and feathered look.

An exclusive ColourPop x Brooklyn Charm collaboration.To celebrate our new So Juicy Lip Oil launch. we collabed with our besties at Brooklyn Charm to make this limited-edition custom So Juicy Charm Necklace just for you! We saved you from the long lines and handpicked...

Get a bronzey back-from-vacay glow with our face & body glow drops for instant sunkissed skin year-round – it's like sunshine in a bottle.This skincare-infused formula nourishes and moisturizes with Niacinamide + Peptides to support healthy-looking skin. Superfine pearls illuminate your complexion without looking...

Line it. define it. love it.Our creamy. long-wearing Lippie Pencil glides on smooth to sculpt and shape with bold. high-pigment color. The precision tip makes it easy to define. overline. or wear solo for a quick. polished lip. Use it to keep your look...

Get a flawless pout with our long-lasting formula for rich pigment in one swipe! Each shade is infused with lip-loving Vitamin E. Mango. Avocado. and Shea Butter for a moisturizing boost + comfy feel. Kiss uncomfy lipstick goodbye with our fan-fave formula that doesn't...

The heat is on with this kit of our fave red-hot Lippie Pencil shades! We've curated our 10 most iconic reds just for National Lipstick Day. These long-lasting. high-intensity creamy vegan lip liners packed with pigment glide on easily to minimize feathering and create...

Your go-to for bold. budgeproof color.This waterproof crème gel liner glides on smooth and wears up to 18 hours with no tugging or fading. The creamy formula blends easily. then locks in for smudge-proof. high-impact looks. Perfect for waterlining. tightlining. or everyday definition. Just...

Our innovative jelly eyeshadow delivers extremely high impact looks in a single swipe. Its unique water-based gel formula saturates the pigment for immediate intense colour right on application with minimized creasing. fading and transferring. No need to wet your makeup brush or use a...

A limited-edition Beauty and the Beast lip combo!Get a royal pout with this warm brown lip duo inspired by The Beast! Our creamy Lux Lipstick delivers full-coverage pigment while Ultra Glossy Lip adds a shimmery high-shine finish. Perfect for Disney fans. it has everything...

Get a flawless pout with our long-lasting formula for rich pigment in one swipe! Each shade is infused with lip-loving Vitamin E. Mango. Avocado. and Shea Butter for a moisturizing boost + comfy feel. Kiss uncomfy lipstick goodbye with our fan-fave formula that doesn't...

Line it. define it. love it.Our creamy. long-wearing Lippie Pencil glides on smooth to sculpt and shape with bold. high-pigment color. The precision tip makes it easy to define. overline. or wear solo for a quick. polished lip. Use it to keep your look...

Line it. define it. love it.Our creamy. long-wearing Lippie Pencil glides on smooth to sculpt and shape with bold. high-pigment color. The precision tip makes it easy to define. overline. or wear solo for a quick. polished lip. Use it to keep your look...

A silky. highly reflective highlighter that gives your skin a radiant glow. It contains buttery-soft powders that feel creamy. apply super smoothly and blend evenly on the skin. Apply it subtly or build it up for a seamless highlight that won't look patchy! This...